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Happy New Year, folks! I apologize for not getting to my winter list yet, but I will get to it soon. This year will be a better year than last year. Positivity is the key to success!
I had someone ask me about fragrance predictions in 2022. So, I thought about it for a while and came up with a few things. Some of these are more fun and sarcastic and some are more serious.
I won't waste time going on about this one. Let's get into it!
A Magnetic Trend
Given the success of Hermes H24 and Sauvage EDT, I think some companies will look to make their own version of ambroxan-infused metallic scents. It seems like companies are trying to be "futuristic" with their blends now, so this makes a lot of sense to me.
Given that the blue ambroxan market is already saturated and beaten down at this point, I think a rise in mineral-rich or metallic fragrances is the next trend.
Sauvage Perfume Oil or Cologne?
Dior has done just about everything it can with its Sauvage DNA. The next move would be a cologne version or a pure perfume oil. I don't think they will do the perfume oil route, so the next thing would be a cologne-style scent that focused on the bergamot from the EDT. They could always do a Sauvage Noir or Sport, but the Very Cool Spray probably covers the Sport version.
I doubt they will come out with an entirely new line this year, even with Francis Kurkdjian at the helm. I could be wrong, but I just don't see it until year 2 or 3.
Tom Ford
A friend of mine, Jeff, made a post with Tom Ford predictions. I want to add my own.
For his signature line, I agree with Jeff saying one of the Neroli fragrances will probably be put in this line this year. It could be something like Noir de Noir as well.
As far as new releases go, considering his recent fruity fragrances go..I could see him releasing a Sweet Sakura fragrance that feature cherry blossoms. It sounds like something Mr. Ford would do to me.
Mancera/Montale
They will continue to churn out mediocre releases and probably have one hit this year. It's high time for them to release a fougere type fragrance that showcases lavender. given the current metallic trend that I predicted earlier, I expect a metallic barbershop from them soon. It might not be this year though.
Upcoming Brands
I agree with Jeff on another thing, people will discover how good Molton Brown is this year and they will be hyped. Their Russian Leather is superb and they seem to have a great quality to cost ratio from what I have tried.
Another house on the verge of a hype train is Nicolai. I have been singing Madame Patricia's praises for almost 2 years. People will realize what a skilled perfumer she is soon.
Diptyque and Jovoy will get some limelight when reviewers figure out how good these two houses are and actually talk about them.
Parfums de Marly
They will probably release another fresh fragrance this year. Reviewers will hype it. Customers will say it doesn't perform and call the reviewers shills. Ah, some things never change, do they?
Zaharoff
I don't think this is a prediction, but I caught wind of Zaharoff releasing a fresh fragrance this year. We shall see. If he does, it will be well received.
However, his Royale X will not be for everyone. It's skanky and sexy. For the guys and gals who love animalic fragrances. It will be a love it or hate it fragrance for many.
Acqua di Parma
Where is AdP to go from here? They have great success with their Blu Mediterraneo lines. Releasing a special edition Bergamotto fragrance and Colonia Futura is not the answer.
Acqua di Parma is going to release an aquatic or a blue fragrance with a dominant lavender note with hearty amounts of petitgrain. It's the next logical step for them if they want to reach a new generation of fans.
Creed
I don't think Creed will release anything this year. If they do, I think it will be a woody and spicy fragrance. Their last two releases have been a "Cologne" version of something in their lineup. I don't think the flanker thing is working too well for them. They could perhaps release an "Aventus Noir" with the dark smokiness highlighted with tropical sweetness and tempered with amber. We shall see, I guess.
Xerjoff
Xerjoff makes some great fragrances and I like them, but they release too many. I want to see Xerjoff return to their roots and make some inspired fragrances and not just play the dart game this year. Give us some of those zesty Italian citruses this year!
Oud Mood
The oud trend will continue with both western and eastern houses. Some people will still think oud smells like a horse barn because they heard it from someone else. Oud fans will call people who say this "noobs". Yep, more of the same.
CDNIM
People who never smelled Aventus will say this fragrance smells exactly like it. Nope, it still doesn't.
The Sun is Rising as an Orange
Orange and grapefruit will continue to be the trendy citruses. Lemon and bergamot dominated perfumes will be on the decline. This is both a good and bad thing to me. I love orange and grapefruit, but I love lemon as well. People just aren't as tolerant of lemon because it's not as sweet and fresh, so it's going to take a back seat.
Intense
Companies will still use intense in the way it was intended. Intense means deeper, richer, and darker. It doesn't mean it's going to project more. People will still ponder this in 2022.
Extreme will mean the same thing as intense, just in a more tacky way.
Versace
I could see Versace coming out with an Eros Cologne with the fresh notes amplified and the sweetness toned down. It will probably smell like Invictus with mint though. People will say it doesn't perform and it won't get hyped. The bottle will probably be a lighter blue shade.
Pino Silvestre
Pino Silvestre will still be the greatest fragrance around and will continue to be the signature scent of a certain fragcomm celebrity.
Prada Candy will still be the preferred choice for those who want massive amounts of compliments.
Performance
People will still ask about the performance of a fragrance before they ask about how it smells.
I get it, people want a fragrance to perform. At least get one that smells good though...It doesn't matter if it performs if you smell like a wolverine's den that is doused in beaver butt glands.
Conclusion
I could probably go on for hours, but making articles too long makes people stop reading them. I know the feeling, I have ADHD as well.
I hope you enjoyed this article. Let me know what you think of my predictions! Have a safe and blessed new year. Don't forget to say something kind to someone today!
Buy fragrances with an Italian soul. Mozzafiato is your one-stop-shop for all of your Italian beauty needs. Mozzafiato (affiliate link)
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